Fast-growing Pakistani freight tech startup Trukkr has obtained the sum of $10 million in fresh capital which marks a significant achievement in its efforts to revolutionize Pakistan’s fractured supply chain and logistics industry. This investment will boost the growth of the company’s operations as well as digital innovations as well as service offerings throughout the whole trucking sector.

Solving a critical Industry Issue
The logistics industry, worth billions of dollars, has been plagued through inefficiencies such as the manual operation, the absence of transparency, and expensive fuel prices. Trukkr is aiming to tackle the issues through its platform for digital, which connects the shippers to reliable truckers and offering services such as the optimization of routes, digital payments and financing for fleets.

Confidence in the Freight Tech industry
This financing round is a sign of growing faith in the country’s new tech-driven ecosystem especially in logistics as well as financial technology. Trukkr’s platform makes use of technology for data analysis and digitalization to increase visibility of supply chains, which is crucial for a sector that has been plagued by inefficiency and has pushed cost increases for companies as well as consumers.

Transforming the lives of truckers across the country
Over and above the corporate transporters, Trukkr is also rolling out a range of services to individual truck owners which include the ability to work capital loan, gasoline savings as well as insurance plans. In empowering truck drivers by providing the latest technology and access to financial services Trukkr will help improve an industry that relies upon outdated methods.

Regional ambitions
Thanks to the latest funding, Trukkr plans to expand operations into important trade hubs in South Asia and the Middle East and tap to the huge need for more efficient logistical solutions for international trade. Trukkr also plans to increase its AI-powered capabilities that can predict demand and logistics forecasting.

The Future of Logistics
In Pakistan’s quest to grow via trade, e-commerce as well as industrial output Innovation in the field of logistics is becoming a necessity. Trukkr’s recent $10 million investment does not only focus on scaling an enterprise, it is part of a bigger drive to digitalize and modernize an industry that is the foundation of Pakistan’s commerce and trade.